The It-Bag (as they call it) is the ultimate 21st- century object of desire, not just for supermodels and celebutantes, but for working women from all walks of life. These days women are more prepared to spend on a handbag particularly ones with BIG fancy brand names like Chanel, Coach, Louis Vuitton, Gucci, Prada and Hermes. They shop for fashion bags as frequently as they eat, worry about the delay of the new arrivals and so on.
But why do we find bags so desirable? It’s partly because they’ve become a unique outward statement of a woman’s status, fashion savvy and earning power – and the rising popularity of handbags over the past 100 years has followed the increasing social independence of their owners.
Based on an Article in U.K. Two hundred years ago, a woman’s role was largely domestic and she would keep her belongings in a purse tucked into the folds of her clothes.
But as women started leaving the home, both for leisure and work, bags became a useful way of carrying their possessions.
These days most women’s bag contains survival kit for daily life in the urban jungle – from mobile phone, tampons, make-up, money and keys, to hair straighteners, laptops, Blackberries, chewing gum, condoms or a change of clothes.
As a result, its mystique remains intact: many men find the complexities of what women carry in a handbag thrillingly obscure and would never dare to invade its privacy.
Most women would feel naked without their handbags. And, as clothes become ever more streamlined and minimalist, it is in your choice of bag that you can make sure you stand out from the crowd.
But with so many designer bags vying for our attention, what does it take to lift a handbag to authentic ‘It’ status?
The most obvious attribute is a striking design. An It-Bag needs to be instantly recognizable. Another vital element for an It-Bag, of course, is glamour. Often this comes from the magical association between a brand and a celebrity – such as the famous Hermes Kelly bag.
Clever marketing inevitably also plays a vital role in creating a must-have. While Kate Moss ( who modeled Longchamp Paris ) may always be able to get her hands on the latest luxury bag, for the woman in the street it’s much more of a challenge, regardless of money.
Women’s natural competitiveness is, of course, cleverly managed by the top bag designers.
Recently, longchamp le pliage bags began to receive recognition and praise due to their line of leather covered pipes. The gorgeous bags were a hit and were the catalyst for Longchamp’s growth through all of Asia and most of the world today. Longchamp’s most popular line is the Le Pliage collection. There are several reasons for its popularity among both teenagers and adults. Also, the price point is very reasonable considering the craftsmanship and allure of the Longchamp brand. It’s great to be able to own a quality bag that is both beautiful and practical.
Well, I just got my new LONGCHAMP’s seasonal edition, but definitely you’ll love it’s simple yet elegant style. This bag is made of a lightweight durable printed canvas, perfect for daily outings. Longchamp bags really do have such tremendous ideas when it comes to designs.
I am now thinking what to buy next… 🙂
Suggest me ! xoxo